Web Design Tricks and Tips for an Affordable Website
Most business owners, when asked why they don’t have a professional website for their brand, will cite the same thing,…
Most business owners, when asked why they don’t have a professional website for their brand, will cite the same thing, “It’s not in the budget”. But what they fail to recognize is that investing in your website is a cost-effective investment, has incredible ROI, and often serves as your primary marketing tool, advertising your brand 24/7 and making money for you while you sleep.
A quality website works as well as your best employee, but it never has to take time off. A custom-built professional website can serve to share information about your brand, connect with your customers, and convert new visitors into new customers.
To convert those leads, you’ll need a website that is unique to your business. You want to stand out from the crowd and show visitors why they should choose you over the competition. A website that is easy to use is ideal. If visitors struggle to find what they are looking for, they will leave your website.
So what’s it going to take to create an aesthetically pleasing website that provides value to your business?
Tips for making your website work for you
All of the things listed here are super budget-friendly and often quick fixes you can add to your existing site if changing the theme or template isn’t an option for you. Making a few – or all – of these changes is sure to get those conversions.
Make Your Site Mobile Responsive
These days more and more people access the Internet through a mobile device, whether their mobile phone or tablet. More than 40% of the people today search only on a smartphone. When looking at the stats for mobile vs. desktop, we see that in 2020, 50% of business to business inquiries are made on a mobile device. 51% of the time spent online in the U.S. is through mobile devices. Mobile isn’t going anywhere, and your website has to fit the bill.
What does this mean for you? With so many users accessing websites through their mobile devices, you need to make sure your business website is mobile responsive. Meaning – your website needs to be able to have optimal viewing on any size screen. This includes mobile-optimised menus, auto-resizing of text and images, and overlays that make your pages easier to navigate.
More importantly, if you don’t make your website mobile friendly, your website runs the risk of becoming obsolete, as Google search favors mobile-first indexing. This means that your site is less and less likely to show up in search results if it provides a subpar experience for your mobile visitors.
Say “NO” to Welcome Pages
Step away from welcome pages. Welcome pages are the outdated first page you often used to see when you landed on a website. Sometimes they’re bright with words like “welcome” or “enter” to draw your attention in and contain little to nothing else other than a button that allows the visitor to be taken to the inside of the actual website. Using these pages is a huge turn off for visitors.
When someone lands on your website, you want them to land right where you need them. Not make them jump through hoops to get there. This is a surefire way to have someone click off your website. Make browsing your site as easy as possible for your visitors. There should be no obstacles in their way to getting the information they need and making the conversion you want them to.
Quick Load Times
An inexpensive trick to keeping your website affordable and a tip to keep visitors on your site longer is to optimize your website loading time. To retain your visitors, you need to pick a solid website hosting company with minimal downtime. You’ll also need to choose the right servers and ensure you have the bandwidth to support your website. Need help deciding? Let us help you get started today.
Getting Affordable Web Design
Now that we’ve discussed some tips and tricks for an affordable website let’s discuss how to nail down affordable web design. With these few tips, you’ll be on your way to having the website of your dreams built – within your budget!
Get Your Vision Down and Be Realistic About Your Budget
Before speaking to a web designer, it’s a good idea to go into the discussion with some sort of a plan for your site. Having a plan in place gives you a starting point for what you want to achieve, and it allows the web designer to get a better understanding of your needs. Don’t be afraid to be honest about your budget, either.
Your web designer will have options for every budget, and will be better able to present your options and find one that works best for you if you can properly communicate your ambitions and limitations. The more definite an idea you can nail down, the more time and effort you will save.
Speak Your Vision
Once you’ve got your vision in mind, it’s time to speak your vision – to your web designer. Choose a designer with the skillset to translate your ideas, concepts, and findings into your website. The more details you can give them from the start, the less time you have to spend going over the basics later.
Some web designers even offer online website creator systems that make it easy for you to choose the features that are most important to you and have them build exactly the site you want in just a few days. This process allows you to have creative control and give your input, while helping guide you to a painless solution that makes sense for your business and your budget.
Listen to Suggestions
You’re ambitious. That’s what got you to where you are. But, chances are, there may be some things within your design that just won’t work. That’s OK! Keep an open mind and listen to suggestions. You selected your designer based on their portfolio and work experience, so when they guide you as to what will and won’t work for your website, hear them. Always delegate professional work to the professionals.
Keep Features, Content, and Images Ready
To keep your website affordable, keep your features to a minimum, create content for your website, and keep stock images or your own images handy. Everything you hand off to your web designer is going to cost you.
Create a list of website features that are must-haves and a list of those which might be nice to have if the budget allows. Create documents for your content, store them in the cloud, and use them when you are ready. Join free stock image sites or paid premium ones, so you’ll have those ready when the content is ready to be published.
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