Optimising Your Bespoke WordPress Website for SEO

If you run a WordPress website, you may be aware that search engine optimisation (SEO) is crucial to help your…

If you run a WordPress website, you may be aware that search engine optimisation (SEO) is crucial to help your site rank higher in search engine results pages (SERPs). However, optimising a bespoke WordPress website for SEO can be a daunting task, especially if you are not familiar with SEO best practices. In this article, we will share some tips to help you optimise your bespoke WordPress website for SEO and improve your rankings.

⦿ Choose a reliable and fast hosting provider

The first step in optimising your WordPress website for SEO is to choose a reliable and fast hosting provider. A slow website can negatively impact user experience, which in turn can lead to a higher bounce rate and lower rankings. Therefore, make sure to choose a hosting provider that offers fast loading times and reliable uptime.

⦿ Use a responsive WordPress theme

A responsive WordPress theme is essential to optimise your website for mobile devices. Google now considers mobile-friendliness as a ranking factor, so it’s crucial to make sure your website looks great and functions well on all devices. A responsive theme will automatically adjust your website’s layout based on the screen size of the device being used to view it.

⦿ Optimise your website’s structure and navigation

A well-structured and easy-to-navigate website is not only beneficial for users but also for search engines. Ensure that your website has a clear hierarchy and logical navigation structure. Use descriptive and concise categories and subcategories to organise your content. Additionally, create an XML sitemap and submit it to Google Search Console to help Google understand your website’s structure.

⦿ Install an SEO plugin

There are many SEO plugins available for WordPress, such as Yoast SEO and All in One SEO Pack. These plugins can help you optimise your website’s on-page SEO, such as adding meta descriptions, optimising headings, and analysing your content for keyword usage.

⦿ Conduct keyword research

Keyword research is essential to identify the keywords and phrases that your target audience is using to find your products or services. Use keyword research tools such as Google Keyword Planner or SEMrush to identify relevant keywords with high search volume and low competition.

⦿ Create high-quality content

Creating high-quality and valuable content is essential to attract and retain visitors to your website. Ensure that your content is relevant to your target audience and uses keywords in a natural way. Use headings, subheadings, and bullet points to break up your content into manageable chunks and make it easier to read.

⦿ Optimise your images

Optimizing your images can improve your website’s load time and help search engines understand your content better. Ensure that your images are compressed and have descriptive filenames and alt tags that include your target keywords.

⦿ Build high-quality backlinks

Backlinks from reputable and authoritative websites can improve your website’s credibility and authority. However, it’s crucial to focus on building high-quality backlinks instead of quantity. Reach out to other websites in your niche to see if they are interested in linking to your website, and create valuable content that others will want to link to.


Optimising your bespoke WordPress website for SEO requires a combination of technical and content-based strategies. By following these tips, you can improve your website’s visibility and attract more targeted traffic to your site. Remember, SEO is an ongoing process, so make sure to regularly monitor and update your website to stay ahead of the competition.

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