How to write compelling product descriptions for bespoke WordPress e-commerce sites

In today’s digital era, online shopping has become more popular than ever. With the increasing number of online shopping sites, it has become essential for e-commerce sites to stand out from their competitors. One of the most important ways to differentiate your site from others is by creating compelling product descriptions.

Product descriptions are crucial for the success of any e-commerce site. They can persuade potential customers to make a purchase, or they can make them lose interest in your products. However, writing compelling product descriptions is not an easy task, especially if you run a bespoke WordPress e-commerce site.

In this article, we will discuss how to write compelling product descriptions for bespoke WordPress e-commerce sites.

① Identify your target audience

Before writing product descriptions, it’s essential to identify your target audience. Your product descriptions should speak to your target audience, and the tone and language should be appropriate for them. If your target audience is teenagers, you can use casual language and a more relaxed tone. If your target audience is business professionals, you should use more formal language and a more serious tone.

② Focus on benefits, not features

When writing product descriptions, many e-commerce sites focus on the features of their products. While it’s essential to mention the features, it’s even more important to focus on the benefits of the product. Customers want to know what’s in it for them. How will the product make their lives easier or better? Will it save them time or money? Focus on these benefits in your product descriptions.

③ Use descriptive language

Using descriptive language is key when writing product descriptions. Use adjectives and adverbs to describe the product in detail. Instead of saying “this shirt is red,” say “this bright red shirt is made of high-quality fabric and has a flattering, slim fit.” The more descriptive language you use, the more likely it is that potential customers will be enticed to make a purchase.

④ Keep it concise

While it’s important to be descriptive, it’s also important to keep your product descriptions concise. Customers don’t want to read long paragraphs about a product. Keep your product descriptions short and to the point. Use bullet points to highlight the most important features and benefits of the product.

⑤ Use storytelling

Using storytelling is an effective way to create compelling product descriptions. Tell a story about the product and how it can be used in a customer’s life. For example, if you’re selling a camera, you could tell a story about how a customer used the camera to capture their child’s first steps. This will create an emotional connection with the customer and make them more likely to make a purchase.

⑥ Use social proof

Social proof is a powerful marketing tool that can be used in product descriptions. Include customer reviews and ratings in your product descriptions to show potential customers that others have already purchased and enjoyed the product. This will increase their confidence in the product and make them more likely to make a purchase.

⑦ Optimise for SEO

Optimising your product descriptions for SEO is essential for driving traffic to your e-commerce site. Use relevant keywords in your product descriptions to make them more visible in search engine results. However, don’t sacrifice the quality of your product descriptions for the sake of SEO. Remember, the goal is to create compelling product descriptions that will persuade potential customers to make a purchase.

⑧ Use high-quality images

High-quality images are essential for e-commerce sites. Use high-quality images that show the product from multiple angles. This will give customers a better idea of what the product looks like and will make them more likely to make a purchase.

Conclusion

Remember, your product descriptions should be written with your target audience in mind. Use language and tone appropriate for your audience, and focus on the benefits of the product rather than just its features. Use descriptive language, keep your descriptions concise, and tell a story about the product. Use social proof to show potential customers that others have enjoyed the product, and optimize your descriptions for SEO to drive more traffic to your site.

By following these tips, you can create compelling product descriptions that will help your bespoke WordPress e-commerce site stand out from the competition and drive more sales.