What a Well-Designed Website Can Do for Your Business

Have you ever asked yourself, “Do I really need a website?” The answer is yes. Bill Gates once said, “if your business is not on the Internet, then your business will be out of business.” And, he’s right.

There aren’t many businesses these days that will be able to survive without an Internet presence. To be honest, there’s literally no reason for a business to not have a website. Websites are entirely cost-efficient and highly effective marketing tools, providing a great return on investment. 

A great website can generate more business through credibility, SEO, and more. There are quite a few benefits that you should consider when planning out your online presence. 

10 Ways a Well-Designed Website Helps Your Business

1. Establishes Your Company Online

Do you know who knows about your business? Not enough do for starters. You need a place where prospective clients can learn more about your company and the products or services you offer. A website helps establish your business, convey professionalism, and communicate your brand value.

2. Builds Trust With Your Customers

Existing clients, new clients, and potential clients will want to know about your businesses’ history, specializations, and expertise. Having a website is an excellent place for these people to learn more about you and get that comfort level they are seeking.

3. Gets You Found on Search Engines

When you build your website, incorporate search engine optimization (SEO) techniques so that you can be found through online searches related to your products and services. When a potential customer searches for relevant keywords, you want to be one of the first few websites they see. This is an excellent way to expand your business with new customers, and it’s crucial to getting your brand recognized.

4. Makes it Easy for Customers to Contact You

Your website can be used as your main point of contact. The website will provide your customers with an easy way to contact you on their terms. Make sure you keep that contact form on the homepage and ensure your site is easy to navigate. Also consider using a livechat feature that allows potential clients or customers to get answers to common questions or submit their info for followup from your team. 

5. Helps You Leverage Social Networks

Having a social media presence isn’t enough these days. With the ever-changing search and discovery algorithms, social media users see less and less of relevant business posts. But you can implement a social media strategy with your website that will reach a larger audience creating more buzz and interaction on your social media pages. This will help users discover and follow your content. 

6. 24/7/365 Access to Your Business

With a website, you can be open 24/7/365. This means having a virtual store online to complement a physical storefront can bring in more sales. If you sell informational or physical products, you can quite literally make money in your sleep.

7. Share Company News Easily

Having a well-designed website allows you to share company news, information, or even sales in real-time. Whenever there are new developments, post a quick update. Sites that have fresh, relevant information tend to draw back users to your website.

8. Gives You a Place to Publish Blog Articles

In addition to posting relevant updates, you should also keep your website fresh with regular blog posts. Posts showing your expertise, business insights, and practical tips or tricks on relevant topics will keep customers returning. Search engines like Google will also rank your overall site higher when you’re regularly updating it with new and helpful content, especially when that content relates well to your particular products or services.

9. Learn About Your Customers

A well-designed website can help you learn about your customers. With a professional website, you can learn about your customers’ needs, preferences, and relevant interests. With this information, you can establish and nurture communication with prospects and clients. This will help you to forge a deeper bond with them and help you to serve them better, while also understanding their habits and needs.

10. Convenience for Customers

Customers are always looking for convenience. Providing them with a quality website experience gives them another way to interact with your business. Customers seek multiple ways to interact with a company, and 56% of people say they will not trust a business without a website, which means you could be missing out on more than half the sales you could expect with a quality web presence.

Ready to Build Your Website?

You need a professional business website, and now it’s easier than ever for you to get one. While we can agree that not every person needs a website, it’s empirically clear why every business does. If you do one thing today to make your business more successful, make getting a professional website your top priority.